Hi,
from today onwards I am going to post only the audio file.
So this is going to be a full fledged podcast,
Enjoy,
Edward Santosh
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Podcasts | Community | Create a Podcast |
Hi,
from today onwards I am going to post only the audio file.
So this is going to be a full fledged podcast,
Enjoy,
Edward Santosh
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
3 Ingredients Of A Successful Marketing Mindset
The podcasts are becoming more and more infrequent.
I promised you three a week minimum.
Almost half of this week is gone and this is my
first podcast for this week.
As I am sucked in by more and more work for my
mentors and my clients, I find it increasingly
difficult to come to you.
Anyway, let's see the 3 most important ingredients
of a successful marketing mindset.
1. Calculate The Lifetime Value Of Your Client:
When you know it exactly, you know how much you
can afford to spend on gaining a new customer.
Rather than shooting in the dark, you can move
forward confidently.
2. What Kind Of Guarantee You Can Give?
If you give a 30 day guarantee, see if you can
give 60 day one. If you give 60 day, see if you
can give a 90 day one.
In short give the longest guarantee period that
you can give. Of course that goes without saying
you sell great products and services.
3. Do you do Word Of Mouth?
If you want to use the cheapest mode of advertising,
then this is the way to go.
Train your clients to refer you, recommend you
and carry your flag, you have hit gold.
Think about it.
Do something about it.
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh.
signing off for the day.
See ya tomorrow.
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Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy, guarantee, lifetime+value, word+of+mouth, Marketing+Mindset
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This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Classic 5 Direct Marketing Mistakes - Part 2:
Welcome back to the second edition of the
classic mistakes, marketers enjoy doing.
Enjoy --- yes.
Otherwise so many of them won't be doing it
right?
4. Know Thy Offer : How many of us jump into writing
the sales letter even without deciding on the offer.
Is it any wonder your sales copy rambles like
a rudderless ship?
5. Know Thy Benefits: How many of us spluttered the
price before explaining benefits only to see sales
falling thru the cliff?
Here are a couple of bonus points for you.
I am feeling generous here. ![]()
Know Thy Right Price: How many of the marketers test
different price points to find out that the market
is more comfortable paying a higher price than a
lower one. How nice... ![]()
Know Thy Test: Most marketers commit this mistake.
Big time. They don't test their malings. At the most
some will test is the headline. But this is the 5%,
the rest don't care. How sad...
You can test offers, test the list, test the headline,
test the responsive device and a tons more.
However if you want to create sales copy the right
way, you know where to go right?
That's me.
Contact me on skype.
Or mail me.
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh.
signing off for the day.
See ya tomorrow.
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Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy, headlines, offer, sales+letter+mistakes, opt-in+page+mistakes, Jay+Conrad+Levinson
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This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
I am a Green Lantern!
Today I wanted to share something I enjoyed.
I am surprised to find that I am green lantern.
I am so happy. ![]()
Here is the result. May you can find out who you
are:
Your results:
You are Green Lantern
Green Lantern
Hot-headed. You have strong
will power and a good imagination.
Click here to take the "Which Superhero am I?" quiz...
See ya tomorrow.
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This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Classic 5 Direct Marketing Mistakes - Part 1:
Here are the Top 5 Classic Direct marketing mistakes
committed by marketers according to Jay Conrad
Levinson, the father of Guerilla Marketing:
Here they are:
1. Know Thy Market: If you don't know who
your target market is, you are in for a shock.
Your efforts will bomb and everything would
be in vain.
2. Know Thy List: Have a clear idea on the
psychographics and demographics of the
market and their buying patterns and behaviours.
If they have no desire for your product, you know
where you end up, right?
3.Know Thy Objectives: Decide on the offer. What your
prospects has to do to get the stuff from you. Your
bonuses. Without all these, you are at best an
archer shooting with eyes closed shut.
I'll come to you with part 2 tomorrow.
Think about it.
Do something about it.
Of course, you can always ask me to create
your sales letters and opt-in pages the right way.
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh.
signing off for the day.
Tags & Social Bookmarking Links
Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy, headlines, offer, sales+letter+mistakes, opt-in+page+mistakes, Jay+Conrad+Levinson
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This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
The 3 Essential Components Of Marketing
How are you guys doing?
This is my 3rd podcast of this month.
As I am slowly drowning in my copy projects,
I am finding it little bit difficult to be
regular.
But I promise to do atleast 3 podcasts a week
for you.
Let me dive right into todays issue.
By the end of the podcast you can identify
what you are doing wrong with your marketing
materials.
1. Weak Headline: Weak and wimpy headlines
are a sure recipe to get your stuff thrown
into the garbage.
Add emotions, talk to their problems and
hit it where it hurts most to get the
prospects read the rest.
2. Wimpy Copy: If all you talk about you
in your letter, do you think your prospects
gonna care ?
Think about it. They are already drooling
with so many problems and things to handle,
they simply don't have the time to read
about your achievements and the awards you
won.
3. Wobbling Offer: If you are lucky to get
your materials read, thank goodness, if you
have an wobbling offer which is not clear what
you bring to the table and what needs to be
done next, let me put it mildly.
You are DOOMED.
Thinks about it.
Do something about it.
Of course, you can always ask me to create
your sales letters and opt-in pages.
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh.
signing off for the day.
See ya tomorrow.
Tags & Social Bookmarking Links
Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy, headlines, offer, sales+letters, opt-in+pages
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This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Do This 2 & Watch Your Profits Soar
As the new year has dawned on us, we
business men & women have to think about
growing our profits, right?
After all, that is one of the reasons we are
in business.
Would you be interested in knowing the 2 things
which will have a direct impact on your
bottom line?
I thought so. ![]()
Here they are without much ado:
a. Take care of your clients.
They do business with you and give away
the dough in return for your goods and
services.
When you truly care about them, they'll
spend a lot more on you.
b. Be the first go to guy/gal:
Develop the relationship with your clients
so that you become the first go to guy/gal
when they need something you sell.
This is possible with all the upsells,
cross sells you bring to the table.
Think about it.
Do something about it.
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh.
signing off for the day.
See ya tomorrow.
Tags & Social Bookmarking Links
Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy, deeper+relationship
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Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy, happy+new+year, 2007
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This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
5 Steps To Make 2007 More Profitable.
a. Redefine: The new year is a good time
to look into new markets you can enter.
If you are selling too narrow a niche, look for ways
how you can move up a notch or if you are
selling to a too broad an audience, find out
if you can go down a notch and be the dominant
player in the market.
b. Change The Process: Are you just functioning as
an order taker? Expecting your customer to know
everything about you? Is your sales process
a consultative one?
c. Explain - Educate: Do you educate your clients
sufficiently to help them get the results they
are looking for from you? If yes, how do you do
that? If not, why not?
d. Differentiate: In what ways are you different
from your competition? Price? Terms? Product?
Delivery? Service?
e. Remove The Risk: Do you completely remove
the risks on doing business with you?
If not, why not?
If yes, think of ways how you can improve that
so that, doing business with you becomes
a snap for your clients.
Of course, to write your sales copy, you
contact me.
Ok that's a shameless plug.
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh.
signing off for the day.
See ya tomorrow.
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This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Top 7 Things I Learned In 2006 - Part 2
If you want to look at the first part
here's where you go:
4. Choose a mentor and stick with him.
For example my copywriting mentors are
Kelvin Parker & Dr. Harlan Kilstein
I am trying to learn and implement as much
as I learn from them.
In marketing my mentors are Jay Abraham &
Bob Bly
Do I have to say I am incredibly blessed
because of them?
5. Choose a system to assist you in achieving
all that you can be. I chose
as my system coach. Did I say he's teaching it
for free?
6. Create and instill habits which will
put you in good stead. This year I decided
enough is enough and I took charge of my
life and decided that its habits that
gives me the change I need in my life.
I have installed several good habits
which is literally transforming my
life.
7. Connect with the higher power.
I don't know your belief systems and I am
not trying to change it. My business here
is to help you make the most out of your
business and thereby developing myself as
a marketing consultant & copywriter.
However, it's the belief in my Lord & Saviour
Jesus which has helped me in connecting
me with the purpose for which I am here.
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh.
signing off for the day.
See ya tomorrow.
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Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy, Mark+Joyner, Jay+Abraham, Bob+Bly, Harlan+Kilstein, Kelvin+Parker
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Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy, merry+Christmas, season+greetings
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As we wind up an year, it's time for us
to do a check up on the things on our plate.
I wanted to share the top 7 things I picked up
this year.
As I look back 2006 is a year with mixed
blessings.
Here are the things I learned this year:
a. If I have to make it, I have to take
responsibility for everything that's
happening or happened.
I can not blame anyone or anything for
what's in my life.
I own 100% responsibility.
b. Growth does not happen in a day.
It happens daily. - Pat MesitiI.
If I want to grow as a Copywriter &
marketing consultant, I have to do
certain things daily. Like creating this
blog /podcast, everyday.
c. Be the Time Steward, you can be proud of.
Time just flies and there's no way I can
live the year 2006 ever again.
Being responsible for every minute, I live
life to the full.
By recording this in my blog/podcast, I am
reinforcing these beliefs.
I'll explain next four in the coming podcasts.
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh.
signing off for the day.
See ya tomorrow.
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Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy, Pat+Mesiti
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This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
How To Make Her Die For You?
You spotted her.
You made the move.
You took her to the dinner.
You went the proper pacing.
You wined and dined.
She is now your client.
Do you want her to die for you?
Would you like to make her so loyal that she'll
die for you?
As we move to a new year would you like to be in a
better position to mine lots of gold?
Here are the 5 questions to make her die for you.
1. Do you have an USP? The unique selling
proposition that makes you different from all the
suitors? Have you made it part of every literature
you have? Visiting Cards, bill boards, flyers etc.
2. Do you work with non competing businesses so that
you make her life easy for her? Do you recommend
other businesses so that she feels relieved
rather than hassled?
3. Do you build a community she can be part of?
Can she participate and contribute to that
community?
4. Do you completely and totally remove all
the risk on her buying decisions?
5. Do you reward her for buying from you?
A free upgrade, a bottle of champagne
or a hefty discount on her next purchase.
Hey think about it.
Do something about it.
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh.
signing off for the day.
See ya tomorrow.
Tags & Social Bookmarking Links
Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy, USP, community
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3 Steps To Jack Up Your Marketing
This is Christmas season.
You are busy with your shopping or if
you are on the other side, busy handling
your customers, right?
Today I am coming with another short podcast
on how to jack up your marketing in just
3 simple steps.
Interested?
I thought so.
Step 1: Do you give incentives for your
clients to buy from you? Do you give
them reasons to buy from you?
Step 2: Do you continously monitor your
sales so that you know how each of your
process is performing at any time of the
day? Do you have any idea how your Yellow
pages is performing for instance? How about
flyers?
Step 3: Do you reinforce the buying behaviours
of your client? By surprising them with an
offer they can't refuse. With providing so
much value that they can't even dream doing
business with others.
Think about it.
Of course ask me to create your sales copy
because I write copy that sells.
Oh ok, that's a plug.
Hey think about it.
Do something about it.
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh.
signing off for the day.
See ya tomorrow.
Tags & Social Bookmarking Links
Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy, incentive+programs, monitor+progress, achievement
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Hey it's been a while since I did a podcast.
Ok. I hear you telling it's just 3 days.
Yes. It's only 3 days and I miss you all.
Todays podcast may be the smallest I ever
did.
Okay what is the one thing you are doing
wrong?
It's very simple and so you miss it big time.
We the business owners are always running
after the new acconts and conveniently
forget our clients who already bought from
us.
Do you follow up with your clients?
In this Christmas season, have you sent
a greeting card with your signature on it?
It may be the personal touch you add to
your communication to your clients.
Hey think about it.
Do something about it.
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh.
signing off for the day.
See ya tomorrow.
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If you think you are in widget business
selling widgets to your prospects and
customers, you are badly mistaken my
friend.
You are in the selling business happen to
be selling the widgets.
Now how to become a selling machine...?
You already have started the process.
How?
By becoming a subscriber to this blog
and the podcast, you are already a
student of marketing.
The second step will be to learn from
the masters.
Jay Abraham, Jay Conrad Levinson, Dan Kennedy, Brian Tracy
are some of the greats I am learning from.
The third step would be to take action.
Some spend all their lives learning and
forgetting to do.
It is action which takes you to the goals.
The fourth step would be to test. Test
everything and use what performs best.
The fifth step would be to send me a
testimonial.
Will you do this?
Think about it.
Do something about it.
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh.
signing off for the day.
See ya tomorrow.
Tags & Social Bookmarking Links
Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy, Jay+Abraham, Jay+Conrad+Levinson, Dan+Kennedy, Brian+Tracy
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So you started your business.
You want lots and lots of people to experience
your service.
You have your marketing in place.
But not many are coming in.
You are looking at your car parking lot.
It looks rather empty.
Is it any wonder that you are blaming the
stars?
There is hope.
Let me show you a simple one step plan
which will make people gatecrash into
you.
Interested ?
I thought so. ![]()
Give them a NO risk proposition at
a very small price.
Say you run a hair dresser. If you charge
$25 for a normal hair cut, give the intro
special at $9.95 with a satisfaction
guarantee.
When they are satisfied, you can rope them
in for the backend by giving them an
offer of 5 haircuts for just $60.
Now you have locked in the customer.
Add a customer referral program and
give incentives in the form of discounts
on hair cream, shampoo & stuff.
Do you think more and more of satisfied
customers will be gatecrashing into you?
Send me a testimonial.
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh.
signing off for the day.
See ya tomorrow.
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5 More Steps To Tune Up Your Business
a. Do atleast one thing to promote your business
everday.
b. Develop an USP to define how you stand apart
from your customers.
c. Make it a happy experience for your clients
working with you. Simple gestures can WOW them
and make you the preferred vendor for life.
d. Create systems and standard operating
procedures so that you can outsource it.
e. Design and implement a Customer education
program where you explain the process to your
customer.
Think about it.
Do something about it.
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh.
signing off for the day.
See ya tomorrow.
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This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
3 Ideas To Improve Your Bottomline:
a. Leverage: Do you work with other businesses that
serve the same clients?
Do you cross sell and cross promote them and get
a share of the revenue generated?
b. Competition: Do you work with your competiton?
Do you know why there are Car shopping malls
thrive?
If they don't buy yours, they'll buy mine.
Costs are shared and everybody profits.
c. Birthday Cards: Something as simple as
sending a birthday card to your clients
will increase the bottomline.
Why?
In this world of indifference and apathy,
you stand apart.
Think about it.
Do something about it.
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh.
signing off for the day.
See ya tomorrow.
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This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
The 2 Step Formula To More Sales:
Would you be interested in a simple 2 step formula
that will get you more sales?
Therefore more profits?
Interested ?
I thought so. ![]()
1. Do you care about your clients?
If you care about your clients, you'll spend
more time looking for products and services
which will truly help them.
If you help them make profit, you'll
automatically make more profits right?
2. Insist on delivering nothing but the
best.
As a person responisble for the well being
of your client, you have to insist your clients
get the whole deal.
Me being a copywriter I write sales copy.
But I don't see myself doing just that.
I want to participate in my client's whole
marketing efforts and will suggest
areas they can improve.
This way not only the client is happy that
he or she gets the result they want, but also
for the fact that I make a meaningful
contribution.
Think about it.
Do something about it.
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh.
signing off for the day.
See ya tomorrow.
<Tags & Social Bookmarking Links
Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategyhttp://copythatsells.podomatic.com/
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Now what is the one factor which brings in profits
for you?
It's the risk reversal.
Did you see my tagline?
I write copy that sells or your money back.
What does it mean?
If my copy doesn't sell, I don't want your
money.
Why?
I believe in pay for performance.
So what?
You can rest assured that you are not
throwing something in the hope that it
sticks.
So what?
Because you only pay for the results,
you get to pay me out of your profits
and not from your pockets.
So what?
Because you pay from your profits, you
are assured that you get some compelling
copy that converts like crazy.
Which means...
You sleep well, knowing my copy bring in
the moolah.
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh.
signing off for the day.
See ya tomorrow.
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This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
5 Step Tune Up To Make Your Business More Profitable
Would you be interested in a 5 step tune up that
will make your business more profitable
in the year 2007 and more so in the coming
years?
Interested?
I thought so. ![]()
1. Identify the life time value of each client.
Find out your acquisition cost and even if it's
a loss on the first sale, you'll still come out on top.
2. Install a Client Communication process, where
you communiate with your prospects at every
level.
It may be Thank you cards, a follow up mail,
a client satisfaction survey or a periodical
phone call, just to discuss whether your
clients are satisfied with your service.
3. Incentivise your clients to give you
referrals. Ask for referrals & give them
a coupon regardless. Give them a higher
value coupon if they recommend you.
4. Always look for up sell opportunities in
every interaction with your clients.
Train your staff to identify them
and recommend it to them.
5. Test your every campaign and always
be methodical in recording the results
and use the winner.
Do I have to tell you that I create your
winning campaigns?
Shoot me an email and get my help
in making your business become lot
more profitable in the year 2007.
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh.
signing off for the day.
See ya tomorrow.
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Would you like to make lot more money than
than you ever made in the coming 2007?
Would you like to make it more fun?
Would you like to make it more fulfilling
to you as a business person?
Interested?
I thought so.
Let's dive right in:
a. Increase prices across the board. You
can increase it anywhere from 5% to 50%
depending on the acceptance level of the
market.
b. Inform your customers why you priced
it at that way and tell them how it's
going to help your clients save time,
money and energy.
c. Install an SOP. SOP means Standard Operating
Procedure. Implement it in every area of
your business.
Of course, send me your testimonials.
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh.
signing off for the day.
See ya tomorrow.
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As we end another year and enter in to a new year,
it's time to do this 5 point check on your business.
Are you ready?
a. Check the number of revenue streams. If it is
just one or two, see how you can increase the
number.
b. Bring the dead back to life. Contact your old
customers and see how you can make them buy
from you more.
c. Do an audit on your customer acquisition
strategy. Even if it means a small loss on the
front end, if you have strong back end, you
will make it big time.
d. Do you test your advertisements? Whether
it's a flyer, brochure, inserts or your sales
letter, test it and you can increase your
profits by a large number.
e. Do a mindset audit? Do you really enjoy what
you do? Do you make a positive difference to
the society you live? Do you enjoy your friends
family & your children? If not, do an mindset audit
and do what needs to be done.
Think about it.
Do something about it.
If you need help shoot me an email
with the subject line: PODCAST LISTENER.
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh.
signing off for the day.
See ya tomorrow.
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First an apology to my blog readers and my podcast
listeners.
I made a promise to myself that I will podcast
atleast 6 days a week and I missed yesterday.
I am working on a project with my mentor and
i had to complete certain things which I was
falling behind.
Now that I am almost complete, I thought I
do today's podcast without wasting any more
time.
Would you be interested in doing the four things
you need to succeed?
Here they are:
a. Do you have an arresting story which captivates
your prospects and clients?
b. Do you educate them the right way so that
they not only remain your clients but also
your unpaid evangelists in the market place?
c. Do you justify your sales message with
logic?
d. Do you have convincing call to action
in every area of your customer interaction?
Think about it.
Do something about it.
If you need help shoot me an email
with the subject line: PODCAST LISTENER.
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh.
signing off for the day.
See ya tomorrow.
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With a caveat...
That is you have to implement all 4 of them.
Before that, I want to ask you a question:
God forbid this happens.
But, let's assume it happens to you.
You have been advised complete bed rest for the
next 6 months. Ok Make it 12 months.
Do you think your business will survive your
absence that long?
I'll let you imagine that for a moment.
Ready?
I thought so.
a.Do you have proper systems and structure in place?
Everything is so very well documented and properly
structured that it works on auto pilot?
b.Do you have a line of products to sell your
existing clients that they'll keep you in
business even if you are not there?
c.To make the above two work, do you have
the followup system designed & tested so that
it functions flawless?
d. Last but not the least, does your sales
material sell? Does it convert well so that
you can take a prolonged absence from your
business, yet your business feeds you and your
children month in month out?
Think about it.
Do something about it.
Of course, you know where to get your
sales letters & your web copy written right?
Yes. That's me. Your friendly neighborhood copywriter
and marketing consultant Edward Santosh.
Skype me or shoot me an email.
That's at the very top of this blog
you know.
See ya tomorrow.
<Tags & Social Bookmarking Links
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3 Simple Steps To Identify Your Dream Client?
Or
How to identify your dream target market?
Would you like to identify your dream client
in 3 simple steps ?
a. Identify Your Thirsty Crowd. This is the group
of people who has a problem and looking for ways
to solve it. If you do this right, you are way,
way ahead of others.
b. Find out if they can spend on your solution.
Let me give an example: Let us assume you sell
How To Get Good Grades?. What will happen if you
sell it to the students? It would be tough to
breakeven. Why? Students have very small budget
and they try to survive on very limited funds.
However, if you sell it to the Parents,
you'll do good because they have money and they
have the satisfaction of helping their child?
c. What else can you sell them? After helping
your clients with the initial product, find out
what else you can sell them? If it is a one-off
product you sell, then they may not be your
dream clients.
This is your friendly neighborhood
copywriter and marketing consultant
Edward Santosh signing off.
See ya tomorrow.
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This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
3 Decisions To Convert A So- So Business Into A Thriving Business?
Here are three strategies you can implement to
make your business a thriving one in the year 2007.
a. Decide exactly what you want. More concrete, decide
on the exact numbers you would like to achieve. Your
goals should be SMART.
Specific
Measurable
Acceptable
Realistic
Timebound
b. Decide on the target market you want to serve.
And oh no, the whole world is not your marketplace.
By selecting a target market you become not only
better known but can also charge a premium for
your services.
c. Decide on the mindset. Do you see your clients
as an income stream or as family? If you look
at them as family, your chances of success
increases exponentially.
This is your friendly neighborhood
copywriter and marketing consultant
Edward Santosh signing off
See ya tomorrow.
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This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Do You Use This One Simple Gesture?
An propel your profits to the stratosphere?
Hey have you heard about Joe Girard ?
He holds the guiness record for the greatest
number of cars sold.
He sold them face to face.
Belly button to belly button.
Would you like to know how he achieved it?
Much better would you like to replicate it?
As we enter this holiday season, if you
follow what I am going to tell you, it will
put you in the ranks of Joe Girard.
Interested?
I thought so. ![]()
Send handwritten thank you cards.
You don't have to write long letter.
Put down your thoughts in just a few lines
and you are set.
Do you think you'll stand apart doing this?
Do you think your clients will love you
for this thoughtful gesture?
Do you think they'll refer you to
someone else?
I betcha.
This is your friendly neighborhood
copywriter and marketing consultant
Edward Santosh signing off
See ya tomorrow.
Tags & Social Bookmarking Links
Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing
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A small quiz before I start:
How many of you have seen boring, beat me to
death brochures, inserts and sales pages
that talk about "Me ME , MEE"
Here is my 2 simple ways you can make your
marketing materials sing and stand apart:
a. Write your sales material in your
customers point of view. Let me tell you
a secret.
She doesn't care the hoot about how long
you are in business and how big you are
and the awards you won.
b. Rain them with benefits:
All she cares about is what she is going
to get from you.
So, tell her all the benefits she can get
when she deals with you.
Do this and see the difference it makes
in your marketing.
And when you need help creating your
sales letters you know where to go
right?
Oh yes, that's me. Your friendly
neighborhood copywriter and marketing
consultant Edward Santosh.
You can mail me or skype me
if you want. I'd love to talk to
my clients and friends.
All the time.
See ya tomorrow.
Tags & Social Bookmarking Links
Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing
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Blinklist
blogmarks
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kinja
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This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Kill Your Competition By Being A Friend
By being a friend to your clients.
How?
a. Mail them often giving them useful information
that they can use.
b. Treat them as family. You don't want shove stuff
with your family right?
I am reminded of David Ogilvy saying:
"Your customer is not a moron. She is your wife"
Food for thought, eh?
c. Give them a Wow experience. You under promise
and over deliver. Make it so good that your clients
feel they got everything for free, for the simple
reason you over delivered so much.
Action Item Of The Day:
Think about how you can become "friends" with your
client.
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh
signing off for the day.
See ya tomorrow.
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