Hi,

from today onwards I am going to post only the audio file.

So this is going to be a full fledged podcast,

Enjoy,
Edward Santosh

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

3 Ingredients Of A Successful Marketing Mindset

The podcasts are becoming more and more infrequent.

I promised you three a week minimum.

Almost half of this week is gone and this is my

first podcast for this week.

As I am sucked in by more and more work for my

mentors and my clients, I find it increasingly

difficult to come to you.

Anyway, let's see the 3 most important ingredients

of a successful marketing mindset.

1. Calculate The Lifetime Value Of Your Client:

When you know it exactly, you know how much you

can afford to spend on gaining a new customer.

Rather than shooting in the dark, you can move

forward confidently.

2. What Kind Of Guarantee You Can Give?

If you give a 30 day guarantee, see if you can

give 60 day one. If you give 60 day, see if you

can give a 90 day one.

In short give the longest guarantee period that

you can give. Of course that goes without saying

you sell great products and services.

3. Do you do Word Of Mouth?

If you want to use the cheapest mode of advertising,

then this is the way to go.

Train your clients to refer you, recommend you

and carry your flag, you have hit gold.

Think about it.

Do something about it.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh.

signing off for the day.

See ya tomorrow.

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This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

Classic 5 Direct Marketing Mistakes - Part 2:

Welcome back to the second edition of the

classic mistakes, marketers enjoy doing.

Enjoy --- yes.

Otherwise so many of them won't be doing it

right?

4. Know Thy Offer : How many of us jump into writing

the sales letter even without deciding on the offer.

Is it any wonder your sales copy rambles like

a rudderless ship?

5. Know Thy Benefits: How many of us spluttered the

price before explaining benefits only to see sales

falling thru the cliff?

Here are a couple of bonus points for you.

I am feeling generous here.

Know Thy Right Price: How many of the marketers test

different price points to find out that the market

is more comfortable paying a higher price than a

lower one. How nice...

Know Thy Test: Most marketers commit this mistake.

Big time. They don't test their malings. At the most

some will test is the headline. But this is the 5%,

the rest don't care. How sad...

You can test offers, test the list, test the headline,

test the responsive device and a tons more.

However if you want to create sales copy the right

way, you know where to go right?

That's me.

Contact me on skype.

Or mail me.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh.

signing off for the day.

See ya tomorrow.

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This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

I am a Green Lantern!

Today I wanted to share something I enjoyed.

I am surprised to find that I am green lantern.

I am so happy.

Here is the result. May you can find out who you

are:

Your results:
You are Green Lantern
Green Lantern

---

75%
Spider-Man

---

65%
Hulk

---

60%
Supergirl

---

60%
Robin

---

57%
Superman

---

55%
Wonder Woman

---

55%
Iron Man

---

55%
Catwoman

---

50%
The Flash

---

45%
Batman

---

30%

Hot-headed. You have strong
will power and a good imagination.



Click here to take the "Which Superhero am I?" quiz...

See ya tomorrow.

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This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

Classic 5 Direct Marketing Mistakes - Part 1:

Here are the Top 5 Classic Direct marketing mistakes

committed by marketers according to Jay Conrad

Levinson, the father of Guerilla Marketing:

Here they are:

1. Know Thy Market: If you don't know who

your target market is, you are in for a shock.

Your efforts will bomb and everything would

be in vain.

2. Know Thy List: Have a clear idea on the

psychographics and demographics of the

market and their buying patterns and behaviours.

If they have no desire for your product, you know

where you end up, right?

3.Know Thy Objectives: Decide on the offer. What your

prospects has to do to get the stuff from you. Your

bonuses. Without all these, you are at best an

archer shooting with eyes closed shut.

I'll come to you with part 2 tomorrow.

Think about it.

Do something about it.

Of course, you can always ask me to create

your sales letters and opt-in pages the right way.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh.

signing off for the day.

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This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

The 3 Essential Components Of Marketing

How are you guys doing?

This is my 3rd podcast of this month.

As I am slowly drowning in my copy projects,

I am finding it little bit difficult to be

regular.

But I promise to do atleast 3 podcasts a week

for you.

Let me dive right into todays issue.

By the end of the podcast you can identify

what you are doing wrong with your marketing

materials.

1. Weak Headline: Weak and wimpy headlines

are a sure recipe to get your stuff thrown

into the garbage.

Add emotions, talk to their problems and

hit it where it hurts most to get the

prospects read the rest.

2. Wimpy Copy: If all you talk about you

in your letter, do you think your prospects

gonna care ?

Think about it. They are already drooling

with so many problems and things to handle,

they simply don't have the time to read

about your achievements and the awards you

won.

3. Wobbling Offer: If you are lucky to get

your materials read, thank goodness, if you

have an wobbling offer which is not clear what

you bring to the table and what needs to be

done next, let me put it mildly.

You are DOOMED.

Thinks about it.

Do something about it.

Of course, you can always ask me to create

your sales letters and opt-in pages.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh.

signing off for the day.

See ya tomorrow.

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This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

Do This 2 & Watch Your Profits Soar

As the new year has dawned on us, we

business men & women have to think about

growing our profits, right?

After all, that is one of the reasons we are

in business.

Would you be interested in knowing the 2 things

which will have a direct impact on your

bottom line?

I thought so.

Here they are without much ado:

a. Take care of your clients.

They do business with you and give away

the dough in return for your goods and

services.

When you truly care about them, they'll

spend a lot more on you.

b. Be the first go to guy/gal:

Develop the relationship with your clients

so that you become the first go to guy/gal

when they need something you sell.

This is possible with all the upsells,

cross sells you bring to the table.

Think about it.

Do something about it.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh.

signing off for the day.

See ya tomorrow.

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This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

5 Steps To Make 2007 More Profitable.

a. Redefine: The new year is a good time

to look into new markets you can enter.

If you are selling too narrow a niche, look for ways

how you can move up a notch or if you are

selling to a too broad an audience, find out

if you can go down a notch and be the dominant

player in the market.

b. Change The Process: Are you just functioning as

an order taker? Expecting your customer to know

everything about you? Is your sales process

a consultative one?

c. Explain - Educate: Do you educate your clients

sufficiently to help them get the results they

are looking for from you? If yes, how do you do

that? If not, why not?

d. Differentiate: In what ways are you different

from your competition? Price? Terms? Product?

Delivery? Service?

e. Remove The Risk: Do you completely remove

the risks on doing business with you?

If not, why not?

If yes, think of ways how you can improve that

so that, doing business with you becomes

a snap for your clients.

Of course, to write your sales copy, you

contact me.

Ok that's a shameless plug.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh.

signing off for the day.

See ya tomorrow.

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This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

Top 7 Things I Learned In 2006 - Part 2

If you want to look at the first part

here's where you go:

Part 1

4. Choose a mentor and stick with him.

For example my copywriting mentors are

Kelvin Parker & Dr. Harlan Kilstein

I am trying to learn and implement as much

as I learn from them.

In marketing my mentors are Jay Abraham &

Bob Bly

Do I have to say I am incredibly blessed

because of them?

5. Choose a system to assist you in achieving

all that you can be. I chose

Mark Joyner

as my system coach. Did I say he's teaching it

for free?

6. Create and instill habits which will

put you in good stead. This year I decided

enough is enough and I took charge of my

life and decided that its habits that

gives me the change I need in my life.

I have installed several good habits

which is literally transforming my

life.

7. Connect with the higher power.

I don't know your belief systems and I am

not trying to change it. My business here

is to help you make the most out of your

business and thereby developing myself as

a marketing consultant & copywriter.

However, it's the belief in my Lord & Saviour

Jesus which has helped me in connecting

me with the purpose for which I am here.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh.

signing off for the day.

See ya tomorrow.

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As we wind up an year, it's time for us

to do a check up on the things on our plate.

I wanted to share the top 7 things I picked up

this year.

As I look back 2006 is a year with mixed

blessings.

Here are the things I learned this year:

a. If I have to make it, I have to take

responsibility for everything that's

happening or happened.

I can not blame anyone or anything for

what's in my life.

I own 100% responsibility.

b. Growth does not happen in a day.

It happens daily. - Pat MesitiI.

If I want to grow as a Copywriter &

marketing consultant, I have to do

certain things daily. Like creating this

blog /podcast, everyday.

c. Be the Time Steward, you can be proud of.

Time just flies and there's no way I can

live the year 2006 ever again.

Being responsible for every minute, I live

life to the full.

By recording this in my blog/podcast, I am

reinforcing these beliefs.

I'll explain next four in the coming podcasts.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh.

signing off for the day.

See ya tomorrow.
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As we end another year and enter in to a new year,

it's time to do this 5 point check on your business.

Are you ready?

a. Check the number of revenue streams. If it is

just one or two, see how you can increase the

number.

b. Bring the dead back to life. Contact your old

customers and see how you can make them buy

from you more.

c. Do an audit on your customer acquisition

strategy. Even if it means a small loss on the

front end, if you have strong back end, you

will make it big time.

d. Do you test your advertisements? Whether

it's a flyer, brochure, inserts or your sales

letter, test it and you can increase your

profits by a large number.

e. Do a mindset audit? Do you really enjoy what

you do? Do you make a positive difference to

the society you live? Do you enjoy your friends

family & your children? If not, do an mindset audit

and do what needs to be done.

Think about it.

Do something about it.

If you need help shoot me an email

with the subject line: PODCAST LISTENER.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh.

signing off for the day.

See ya tomorrow.

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First an apology to my blog readers and my podcast

listeners.

I made a promise to myself that I will podcast

atleast 6 days a week and I missed yesterday.

I am working on a project with my mentor and

i had to complete certain things which I was

falling behind.

Now that I am almost complete, I thought I

do today's podcast without wasting any more

time.

Would you be interested in doing the four things

you need to succeed?

Here they are:

a. Do you have an arresting story which captivates

your prospects and clients?

b. Do you educate them the right way so that

they not only remain your clients but also

your unpaid evangelists in the market place?

c. Do you justify your sales message with

logic?

d. Do you have convincing call to action

in every area of your customer interaction?

Think about it.

Do something about it.

If you need help shoot me an email

with the subject line: PODCAST LISTENER.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh.

signing off for the day.

See ya tomorrow.

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With a caveat...

That is you have to implement all 4 of them.

Before that, I want to ask you a question:

God forbid this happens.

But, let's assume it happens to you.

You have been advised complete bed rest for the

next 6 months. Ok Make it 12 months.

Do you think your business will survive your

absence that long?

I'll let you imagine that for a moment.

Ready?

I thought so.

a.Do you have proper systems and structure in place?

Everything is so very well documented and properly

structured that it works on auto pilot?

b.Do you have a line of products to sell your

existing clients that they'll keep you in

business even if you are not there?

c.To make the above two work, do you have

the followup system designed & tested so that

it functions flawless?

d. Last but not the least, does your sales

material sell? Does it convert well so that

you can take a prolonged absence from your

business, yet your business feeds you and your

children month in month out?

Think about it.

Do something about it.

Of course, you know where to get your

sales letters & your web copy written right?

Yes. That's me. Your friendly neighborhood copywriter

and marketing consultant Edward Santosh.

Skype me or shoot me an email.

That's at the very top of this blog

you know.

See ya tomorrow.

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3 Simple Steps To Identify Your Dream Client?

Or

How to identify your dream target market?

Would you like to identify your dream client

in 3 simple steps ?

a. Identify Your Thirsty Crowd. This is the group

of people who has a problem and looking for ways

to solve it. If you do this right, you are way,

way ahead of others.

b. Find out if they can spend on your solution.

Let me give an example: Let us assume you sell

How To Get Good Grades?. What will happen if you

sell it to the students? It would be tough to

breakeven. Why? Students have very small budget

and they try to survive on very limited funds.

However, if you sell it to the Parents,

you'll do good because they have money and they

have the satisfaction of helping their child?

c. What else can you sell them? After helping

your clients with the initial product, find out

what else you can sell them? If it is a one-off

product you sell, then they may not be your

dream clients.

This is your friendly neighborhood

copywriter and marketing consultant

Edward Santosh signing off.

See ya tomorrow.

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This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

3 Decisions To Convert A So- So Business Into A Thriving Business?

Here are three strategies you can implement to

make your business a thriving one in the year 2007.

a. Decide exactly what you want. More concrete, decide

on the exact numbers you would like to achieve. Your

goals should be SMART.

Specific
Measurable
Acceptable
Realistic
Timebound

b. Decide on the target market you want to serve.

And oh no, the whole world is not your marketplace.

By selecting a target market you become not only

better known but can also charge a premium for

your services.

c. Decide on the mindset. Do you see your clients

as an income stream or as family? If you look

at them as family, your chances of success

increases exponentially.

This is your friendly neighborhood

copywriter and marketing consultant

Edward Santosh signing off

See ya tomorrow.

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This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

Do You Use This One Simple Gesture?

An propel your profits to the stratosphere?

Hey have you heard about Joe Girard ?

He holds the guiness record for the greatest

number of cars sold.

He sold them face to face.

Belly button to belly button.

Would you like to know how he achieved it?

Much better would you like to replicate it?

As we enter this holiday season, if you

follow what I am going to tell you, it will

put you in the ranks of Joe Girard.

Interested?

I thought so.

Send handwritten thank you cards.

You don't have to write long letter.

Put down your thoughts in just a few lines

and you are set.

Do you think you'll stand apart doing this?

Do you think your clients will love you

for this thoughtful gesture?

Do you think they'll refer you to

someone else?

I betcha.

This is your friendly neighborhood

copywriter and marketing consultant

Edward Santosh signing off

See ya tomorrow.

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A small quiz before I start:

How many of you have seen boring, beat me to

death brochures, inserts and sales pages

that talk about "Me ME , MEE"

Here is my 2 simple ways you can make your

marketing materials sing and stand apart:

a. Write your sales material in your

customers point of view. Let me tell you

a secret.

She doesn't care the hoot about how long

you are in business and how big you are

and the awards you won.

b. Rain them with benefits:

All she cares about is what she is going

to get from you.

So, tell her all the benefits she can get

when she deals with you.

Do this and see the difference it makes

in your marketing.

And when you need help creating your

sales letters you know where to go

right?

Oh yes, that's me. Your friendly

neighborhood copywriter and marketing

consultant Edward Santosh.

You can mail me or skype me

if you want. I'd love to talk to

my clients and friends.

All the time.

See ya tomorrow.
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This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

Kill Your Competition By Being A Friend

By being a friend to your clients.

How?

a. Mail them often giving them useful information

that they can use.

b. Treat them as family. You don't want shove stuff

with your family right?

I am reminded of David Ogilvy saying:

"Your customer is not a moron. She is your wife"

Food for thought, eh?

c. Give them a Wow experience. You under promise

and over deliver. Make it so good that your clients

feel they got everything for free, for the simple

reason you over delivered so much.

Action Item Of The Day:

Think about how you can become "friends" with your

client.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh

signing off for the day.

See ya tomorrow.

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I am going to list 3 core success principles

that would propel you, your business and

everything you are associated with.

1. Set Goals & Conquer The World.

What are your goals for the year 2006?

How many of them have you achieved?

What's your goal for the month of November?

What about December?

Do you have them written down to be achieved?

Think about it.

2. Pre- Qualify to Eliminate Tirekickers.

The whole world is my market.

Did you say that?

Welcome Sam Walton

Do you have your market properly niched down to

take full advantage of it.

3. Love Your Clients.

Do you fall in love with your clients or

the products you create and sell?

Who do you think will benefit you in the long run?

Think about it.

Do something about it.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh

signing off for the day.

See ya tomorrow.

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This is meant for service professionals only,

but others can also use it with a little

bit of ingenuity.

If you are a service professional, you can

take a huge risk by working only with referred

clients.

What this means to you is:

a. You get to work with the cream of the crop

clients.

b. Since they come to you thru referrals, the

quality of the clients will be great quality

in terms of payment of fees.

But there is a downside to it too.

If you don't have a proper referral system,

this is not a risk worth taking for you.

Action Item:

Install a great referral system and then

you can run with this strategy.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh

signing off for the day.

See ya tomorrow.

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Would You Dare Doing This?

Before I launch the day's podcast let me

thank every one of the listeners to my

podcast & my blog readers.

If you are subscribed to any lists at all you'll

be flooded with the Thanksgiving emails.

I received a ton of those.

One was from Mike Morgan, stood out from the rest and

I'm going to make a habit out of it.

He swapped his copywriting services with a

personal coach for personal coaching.

It seems, she taught him to write 5 things

he is grateful about every day.

He went on to list 5 things he was grateful about.

This is a good habit to build on and I don't want

to wait till january 1 to start doing that.

Here are the five things I am grateful for:

a. I am grateful to my Lord & Saviour Jesus

Christ because He died for me in my place.

b. I am grateful for my parents who believed

in me. I love you Mom and I miss you Daddy.

c. I am grateful for my wife for she makes it

all worthwhile.

d. I am grateful to my 4 year old son for the

many things he taught me.

e. I am grateful to my mentors. I am grateful

to Dr.Harlan for the confidence he instilled

in me. I am grateful to Kelvin Parker for his

belief in me and took me in his wings to mentor

me. I love you Kelvin.

Action Item Of The Day:

Would you dare doing this?

will you take time writing 5 things you are grateful

on a daily basis?

Happy Thanksgiving to all of you guys.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh

signing off for the day.

See ya tomorrow.
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This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

Do You Get Up, Close & Personal?

This is the podcast for those who don't have

time to sit thru a 53 minute pitchfest.

Today is a bad day for me.

I lost my brother in law.

He is just 19 years old.

He suffered from Down syndrome.

He is not a normal child to my in laws.

In fact, he was a pet to the whole family.

Every one in my in laws family loved him

dearly. I just don't know how my wife is going

to take it?

Hey, can you say a word of prayer for my wife

& my in law's family?

While this is a podcast about improving bottomline,

adding profits to your business, & promoting my

services to you as a copywriter,

am I personally connecting with you?

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh

signing off for the day,

See ya tomorrow.

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This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

How To Have A Carefree 2007?

2007 is close at hand.

Do you want it to be carefree as well as profitable?

Does the two go together?

At all?

Yes, it will.

Here are a 5 question tune up you can use right

now to create a step by step system you can set up

to make it happen:

1. Do you have a system in place to get prospects

to come to your door or to your website?

2. Do you use offline as well as online ways to reach

your prospects?

3. Do you have any idea on the number of leads coming

thru your door? Or if you have a website how many visitors

visit in a month?

4. Do you have a follow up system in place to follow

up with your clients till they die?

5. Do you have an idea of the conversion rate in every

area?

Need help ?

Shoot me an email.

Or contact me on skype.

Let's talk.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh signing

off for the day.

See ya tomorrow.

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This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

Who Else Wants To Be A Celebrity?

This is the podcast for those who don't

have time to sit thru a 53 minute pitchfest.

If you wanna be a celebrity in your chosen

industry, here's a 3 Step Simple Way you can do

right away.

1. Anoint yourself an expert. You want an

official to do that ?

Let me do it for you.

"I hereby anoint John Doe the recognised expert

in his industry"

2. Become an expert by writing articles and

submit to the industry journals.

3. Offer to present white papers in the

conferences.

This is Edward Santosh, your friendly

neighborhood copywriter and marketing

consultant signing off for the day.

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How many of you would be interested to increase profits

without paying anything for it?

I could see many hands raising.

I thought so.

Let's dive right in:

1. Bring The Dead Back To Life: How?

Dust off your past clients who purchased

from you and contact them. Give them a

special offer to welcome back to the fold.

2. Contact The Herd: Dan Kennedy the legendary

marketing consultant calls his target market

a herd. He keeps them fed you know.

Contact your customers offer them a "Customer

Special"

3. Be a Parasite: Man that's bad, you might say.

You know what by contacting businesses who

serve the same customers and offer them a referral

fee after their customers did business with you.

How many of this 3 can you do?

Think about it & do something about it.

This is Edward Santosh, your friendly

neighborhood copywriter and marketing

consultant signing off for the day.

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Do you want to get more of :

Rabid Fans who consume everything you sell?

Ferocious ambassadors who carry your flag?

Die hard enthusiasts who does all the selling for you?

Then give.

But what to give, you may ask.

Let's assume you are selling, Elvis Presley memorabilia on the web.

Can I give it away?

Nah. Babah. Nah.

Give them a report on:

"The Top 29 Ways To Get All The Elvis Presley Memorabilia

For 71% Less Than Others Pay For It."

Do you think your clients will get it from you?

Do you think it will be useful to them?

Do you think it will increase the chances of their buying

more from you?

I bet it will.

Think about it.

Do something about it.

Do you like what I am doing here?

Why not get my help in creating your sales letter, squeeze pages &

Autoresponder emails?

This is Edward Santosh, your friendly

neighborhood copywriter and marketing

consultant signing off for the day.

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Are You In Love With...?

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

Are you in love with your clients?

Or more appropriate:

Do your clients love you?

How to fall in love with your clients?

You want the simple answer:

Focus.

Focus on their problems, desires & wants.

Come up with solutions.

And educate them.

Thru free reports.

Thru free consultations.

Thru free trials.

Robert Kiyasaki the legendary author

says he gives away what he wants in his life.

By giving away money, he says he recieves lots

of it.

Do you think I am giving you something valuable here?

Do you think this is useful to you?

Why not send me an email or a comment?

By the way before I forget, let me add:

I love you.

This is Edward Santosh, your friendly

neighborhood copywriter and marketing

consultant signing off for the day.

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Do You Consume?

Let's say you are selling pet food by mail.

How long do you want them to buy from you?

Forever right?

Yes.

Now when your client recieves it, normal

marketers will send them stuff shouting

Buy Me. Buy Me.

You are different right?

What you do is give them useful information

that not only reassures them but also

gives them much more technical info, that's

useful to him/her.

Since you do the educating part, who do

you think will get favorable response the

next time your client wants to buy more

of what she needs.

Hey, it's you.

Meaning more fungolas.

Implement this & Watch your sales soar.

Don't forget to send me your testimonial.

If you like what you hear, you can contribute

in many ways.

Comment on the podcast.

Introduce this to your friends.

Hey tip me, if you use any of my stuff.

Or you can use me to write your copy.

This is the podcast for those who don't

have time to sit thru a 53 minute pitch fest.

This is Edward Santosh, your friendly

neighborhood copywriter and marketing

consultant signing off for the day.

See you tomorrow.

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This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

4 Steps To Rip Your Competition

Would you like to shred your competition to

pieces?

Would you like to dominate your market?

Would you like to be the "Go To Guy/Gal" in your
market?

Interested?

I thought so.

a. Have a product or service that your market
wants.

b. Create a compelling sales message.

c. Offer your clients something they can get
nowhere else.

d. Sell them the second glass.

Need help?

Shoot me an email.

Or Skype me at edwardjsi

This is the podcast for those who don't

have time to sit thru a 53 minute pitch fest.

This is Edward Santosh, your friendly

neighborhood copywriter and marketing

consultant signing off for the day.

See you tomorrow.

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This is your friendly neighbourhood copywriter and

marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

Do You Use These 3 Strategies?

Use these 3 strategies and get stinking rich.

Interested?

I thought so.

Strategy 1: Do you have the right message?

Strategy 2: Do you reach the right target market?

Strategy 3: Do you use the right medium to reach them?

When you use the right message to the right

market using the right medium, you'll see

your bottom line increasing.

You know whom to contact when you need the

right message to your target market, right?

Oh yes, this is a shameless plug for my

copywriting services.

Use this.

Or get help.

Skype me at edwardjsi

Or shoot me an email.

You can add lots to your pocketbook.

This is the podcast for those who don't

have time to sit thru a 53 minute pitch fest.

This is Edward Santosh, your friendly

neighborhood copywriter and marketing

consultant signing off for the day.

See you tomorrow.

Tags & Social Bookmarking Links

Technorati Tags: copywriter, copywriting, copy+writing, marketing+consultant

Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

This is your friendly neighborhood copywriter and

marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

Do You Up It Lately?

When your client buys something from you

she is ready to buy some more.

Studies indicate that marketers can get

up to 60% to buy the Upsell.

Fun is: The upsell is not mentioned in the

sales copy and it got introduced out of

the blue on the order page.

So do you up it lately?

Do you have anything in place?

If you do, do you upsell immediately ?

Action Idea:

Look over your racks. If you find something

to sell immediately, do it.

Need help, skype me at edwardjsi

This is a podcast for those who don't have

the time to sit thru a 53 minute pitchfest.

This is Edward Santosh your friendly neighborhood copywriter &

marketing consultant signing off for the day.

See you tomorrow.

Tags & Social Bookmarking Links

Technorati Tags: copywriter, copywriting, copy+writing, marketing+consultant

Backflip  BlinkBits  Blinklist  blogmarks  Buddymarks  CiteUlike  Connotea  del.icio.us  de.lirio.us  digg  FeedMarker  Feed Me Links!  Furl  Give a Link  Gravee  Hyperlinkomatic  igooi  kinja  Lilisto  Linkagogo  Linkroll  looklater  Magnolia  maple  MesFavs  netvouz  Newsvine  Raw Sugar  reddit  Rojo  Scuttle  Segnalo  Shadows  Simpy  Spurl  Squidoo  tagtooga  Tailrank  Technorati  unalog  Wink  wists  Yahoo My Web  zurpy  co.mments

This is a podcast for those who don't have

the time to sit thru a 53 minute pitchfest.

The idea I am giving you on today's podcast

can double your sales & quintuple your profits

starting in just 15 minutes from now.

Interested?

I thought so.

Let's say you sell your course for $97 + $9.95

for shipping.

Or say, you sell a digital download for $97.

Now I want you to do this.

Next time some one is ready to buy, tell her:

"Pay me the shipping cost, I'll send it to you.

Read it. Devour it. Apply it for the next 30 days.

If you are not satisfied, send it back. Not a problem."

If you sell a digital download, here's what you

should say:

"Pay me a measly $1. Download it, Apply it and

if not satisfied, tell me. I'll give the dollar

back. Not a problem. Love doing business with

you"

So what is my outrageous offer for the day:

"I charge $4997 for a sales letter. For the

first 3 who raise their hand, I will do it

for $2497" and when I beat your current

control, you pay me the rest"

How's that for an offer?

Now, do you have the guts to do it?

This is Edward Santosh your friendly neighborhood copywriter

& marketing consultant signing off for the day.

See you tomorrow.

This is 2nd and final part:

d. Conduct surveys from time to time.

Ask them what they want. Then give it

to them.

e. Conduct fire-sales. Give them a good

discount. Call it a "Preferred Customer

Special"

f. Follow up with your clients by phone,

post cards, may be a teleseminar in a

topic of interest to them.

g. Teach them to consume what you sell.

Create systems for your clients and you

can laugh all the way to the bank.

h. Stand behind your product 100%

If they don't like it refund them.

This can easily double, triple may be

even quintuple your business.

This is Edward Santosh, your friendly

neighborhood copywriter and marketing consultant

signing off for the day.

See ya, tomorrow.

This is your friendly neighbourhood copywriter and

marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

7 Shots You Can Take To Surefire Success

a. Test everything you do. Create two landing pages.

Test two headline. Test two different offers.

Test.Test.Test.

b. Install A Referral System in place. Call it

a different name.

c. Keep in touch with your market by way of

newsletters, ezines or just a How do you do?

Something to remind them that you are alive.

People tend to forget you know.

This is Edward Santosh, your friendly

neighborhood copywriter and marketing consultant

signing off for the day.

See ya, tomorrow.

This is your friendly neighbourhood copywriter and

marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

How Many Legs Do You Have?

How many do I have ?

3 and growing.

How?

I create & market info products.

I have an ebay business going on the part time.

I write copy for others.

Besides being a full time Dad.

I take my son to school everday.

He's in his kindergarten school.

I spend time with him when he wants to.

Hey I'm digressing.

So how many legs do you have?

Only one.

Dangerous.

Add as many as possible.

Get help.

Do something.

Shoot me an email.

Or skype me at edwardjsi

I want to hear from you.

This is Edward, your friendly neighborhood

copywriter and marketing consultant signing

off.

See ya tomorrow.

Popsy 3 Makes You Green!

No. Not with envy! But more of the green back.

Interested. I thought so.

a. Give a 100% no questions asked, no hassles

money back guarantee. Worried people taking

advantage of you?

Don't worry. 95% wont do that.

Rest of the 5% are tirekickers anyway and

they'll do no good anyway. To you. To themselves.

Or to any one for that matter.

b. Become the authority for the industry or your niche.

Who anointed you?

You. Will anyone object? No. As long as you know

what you do, no one will.

3. Give a special offer to let people

taste what you have to offer. When they

find you are good, they'll come back for

more.

Do I have a special offer for you?

Oh yes.

I normally charge $5000 for a sales letter.

8 to 10 pages in length.

For the first 3 who respond, I will

give you a 50% off.

Interested?

shoot me an email.

Or skype me at edwardjsi

This is Edward, your friendly neighborhood

copywriter and marketing consultant signing

off.

See ya tomorrow.

This is your friendly neighborhood copywriter and

marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

Five Simple Things You Can Do Now To Increase Profits Now!

Here they are:

a. Follow up with your prospects/ buyers?

b. Use direct mail, telephone calls & website to attract clients.

c. Give a money back guarantee to everything you sell.

d. Create a referral system to attract more clients at lesser cost.

e. Run a survey among your clients to find out what they need.

And give it to them.

These are simple right ?

Think about it.

Do something about it.

Get help, if you need.

This is Edward, your friendly neighborhood

copywriter and marketing consultant signing

off.

See ya tomorrow.

Do you do all three?

copywriter, copywriting, copy writing, marketing consultant

This is your friendly neighbourhood copywriter and

marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

Do you do all three?

Over the past several days, we went thru

the only three ways to increase your bottomline.

Let me recap it:

1. Sell to more people.

2. Sell them more

3. Sell them many times.

Know what almost 90% of small business &

web based businesses concentrate on Step 1.

They leave oodles of cash on the table.

Now that you know the secret will you

implement it?

If you need help doing that, I can

do help you doing that.

Skype me at: edwardjsi

Or send an email to edwardjsi@gmail.com subject: I need help

Action step for the day:

Implement these 3 step formula.

Do it on your own or get help.

Or ask me how I can help you.

This is Edward, your friendly neighborhood

copywriter and marketing consultant signing

off.

See ya tomorrow.

This is your friendly neighbourhood copywriter and

marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

Will she come back for more?

This is the 4th part of the 5 art seial on

How To Improve Your Bottomline?

Will she come back for more?

Yes you sold her once.

She's happy with it.

You followed up with her, thanks to me

Now, my question is will she be back?

Back for what you ask?

Buddy, do have more to sell her?

Wait! She just bought from me.

Why will she come back for me?

I could hear you mumbling.

Can I prove it to you?

I can prove it with your help.

Can you tell me how many books on marketing

you have now on your shelves?

Why did you buy so many?

The buyer when she buys, shes' in a buying trance

and she'll buy more, if you can sell it to her.

Action Step Of The Day:

Do you sell more?

If not, why not?

Think about it. Do something about it.

This is Edward Santosh, your friendly neighbourhood

copywriter and marketing consultant signing off.

See you tomorrow.

This is your friendly neighbourhood copywriter and

marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

Do you follow up?

I am taking a break on the 5 part serial :

How To Improve Your Bottomline?

I'll post the 4th part of 5 part series tomorrow.

Let's jump right in today's podcast.

The client shows up.

She buys something with you.

She's happy.

You are happy.

What do you do now?

Looking to how you can get your next client?

Rushing to chase the prospects?

Nah baby nah.

This is what you do from now on, okay?

Grab the plain old telephone.

Call her after 2 or 3 days and aske her if she's happy with her purchase.

Ask her if she needs further help.

What did you do here?

You have practically removed the buyers remorse, by following up with

her.

Send me testimonials because this alone will atleast

double your profits, reduce refunds by atleast 50%.

Action step for the day:

You havent grabbed the telephone yet...?

This is Edward Santosh, Copywriter & Marketing consultant

signing off.

Seee ya tomorrow.

This is your friendly neighbourhood copywriter and

marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

Do you want fries with it?

This is part 3 of 5 part series on

How To Inprove Your Bottom Line?

Ever been to Mcdonalds?

Ever ordered a Burger?

Do you remember what the order taker asked you?

"Do you want fries with that Sir?"

That's an upsell.

But it's so ingrained in their system,

now no one would go for the burger alone.

Do you do that in your business?

When some one orders something from you,

do you have an upsell to go with it?

Think about it.

Do something about it.

This is Edward signing off and see you tomorrow.

Copy That Sells podcast is for those

who don't have time to sit thru a 53 Minute

pitchfest.

This is your friendly neighborhood copywriter and

marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

How To sell more with out without going bankrupt?

If you follow this gem, you can:

Sell more of your widgets.

Sell more of your services.

Sell more of what you need to sell.

All without spending a penny.

Interested?

I thought so. Let's jump right in.

This is the 2nd part in the 5 part serial

on How To Improve Your Bottom Line?

If you want to sell more to more number of

people, the easiest no cost way of doing that

is to add a referral program.

Give them an incentive to do business

with you.

Referral programs you heard about it?

I understand some of you telling Edward

gimme more.

This is not the usual crap you can get

for free on the internet.

Gimme you ear, let me whisper it to you.

Don't call it a referral program.

Appoint your customers as your advocate.

Give him a special sounding name.

Make him/her part of your Insider Club.

And tie that for every referral they bring in

they get special treatment from you.

You get the idea. Do it.

Action Step for the day:

Do you have a referral program?

If not, why not?

If you have one, come up with a special name.

For the first 4 who do that and post it

on the comments, I'll spend 15 minutes

with you to refine it.

I charge $300 an hour and this is a

$75 value gift for you.

This is Edward Santosh signing off.

See ya tomorrow.

Bye.

Copy That Sells podcast is for those

who don't have time to sit thru a 53 Minute

pitchfest.

This is your friendly neighbourhood copywriter and

marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

I am starting a 3 day series on

Three Ways To Increase Your Bottomline.

Todays the intro:

There are only three ways to increase your

profits, thereby adding to your pocketbook.

Here they are:

1. Sell to more people.

2. Sell them more of what you sell

3. Increase the value of each sale.

don't forget to tune in to tomorrows podcast

titled:

How To Sell To More number of people.

Home work for the day:

Think about how you can bring in more

customers, sell them more and increase

value of each sale.

This is Edward again signing off.

Copy That Sells Podcast is all content and

no fluff.

This is Edward your friendly neighborhood copywriter and

marketing consultant coming to you with todays

version of podcast titled :

Do you have it?

Today you'll identify a basic requirement to success

in anything you do in your life.

It separates the doers from talkers.

It separates the whiners from winners.

it separates the winners from losers.

It is so vital, that it can make or break you.

Do you want to know what that is?

It's called a winning mindset.

Do you possess it?

If not, why not?

What do you do to maintain the positive mindset to

exploit what life has to offer you?

=-=-=-

This is Edward Santosh signing off.

I'd love to hear your comments and suggestions

on the topic you want me to cover.

See ya tomorrow.

This is Edward your friendly neighborhood copywriter and

marketing consultant coming to you with todays

version of podcast titled :

Do you have it?

Today you'll identify a basic requirement to success

in anything you do in your life.

It separates the doers from talkers.

It separates the whiners from winners.

it separates the winners from losers.

It is so vital, that it can make or break you.

Do you want to know what that is?

It's called a winning mindset.

Do you possess it?

If not, why not?

What do you do to maintain the positive mindset to

exploit what life has to offer you?

=-=-=-

This is Edward Santosh signing off.

I'd love to hear your comments and suggestions

on the topic you want me to cover.

See ya tomorrow.

This is your friendly neighborhood copywriter and marketing consultant

Edward Santosh coming to you with yet another podcast titled:

Do you do it?

If you use this one strategy, you can easily double or triple

or may be even quintuple your business.

Know what that is?

It's called the risk reversal.

Meaning your client is 100% satisfied or you give her money back.

Do you do that?

If not, why not?.

This is Edward Santosh, signing off.

See ya tomorrow!

Hi Guys,

This is your friendly neighbourhood

marketing consultant and copywriter

Edward coming to you with todays
podcast titled

Are you using Archimedes Law of Leverage?

You have read Give me a lever big enough and I will move the earth.

How do you use that in your business?

The magic is called the Joint venture.

You work with businesses having the same clientele but
are not competing with you.

Say you are a wedding photographer. You can work with
cake decorators, limo serivce providers etc etc.

Are you using the power of leverage?

This is Edward signing off today.

See you tomorrow,

Visit:

http://copythatsells.blogspot.com

for a mystery gift of $497