Hi,
from today onwards I am going to post only the audio file.
So this is going to be a full fledged podcast,
Enjoy,
Edward Santosh
![[PLAY]](/img/play_button.gif)
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
3 Ingredients Of A Successful Marketing Mindset
The podcasts are becoming more and more infrequent.
I promised you three a week minimum.
Almost half of this week is gone and this is my
first podcast for this week.
As I am sucked in by more and more work for my
mentors and my clients, I find it increasingly
difficult to come to you.
Anyway, let's see the 3 most important ingredients
of a successful marketing mindset.
1. Calculate The Lifetime Value Of Your Client:
When you know it exactly, you know how much you
can afford to spend on gaining a new customer.
Rather than shooting in the dark, you can move
forward confidently.
2. What Kind Of Guarantee You Can Give?
If you give a 30 day guarantee, see if you can
give 60 day one. If you give 60 day, see if you
can give a 90 day one.
In short give the longest guarantee period that
you can give. Of course that goes without saying
you sell great products and services.
3. Do you do Word Of Mouth?
If you want to use the cheapest mode of advertising,
then this is the way to go.
Train your clients to refer you, recommend you
and carry your flag, you have hit gold.
Think about it.
Do something about it.
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh.
signing off for the day.
See ya tomorrow.
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This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Classic 5 Direct Marketing Mistakes - Part 2:
Welcome back to the second edition of the
classic mistakes, marketers enjoy doing.
Enjoy --- yes.
Otherwise so many of them won't be doing it
right?
4. Know Thy Offer : How many of us jump into writing
the sales letter even without deciding on the offer.
Is it any wonder your sales copy rambles like
a rudderless ship?
5. Know Thy Benefits: How many of us spluttered the
price before explaining benefits only to see sales
falling thru the cliff?
Here are a couple of bonus points for you.
I am feeling generous here. 
Know Thy Right Price: How many of the marketers test
different price points to find out that the market
is more comfortable paying a higher price than a
lower one. How nice... 
Know Thy Test: Most marketers commit this mistake.
Big time. They don't test their malings. At the most
some will test is the headline. But this is the 5%,
the rest don't care. How sad...
You can test offers, test the list, test the headline,
test the responsive device and a tons more.
However if you want to create sales copy the right
way, you know where to go right?
That's me.
Contact me on skype.
Or mail me.
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh.
signing off for the day.
See ya tomorrow.
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
I am a Green Lantern!
Today I wanted to share something I enjoyed.
I am surprised to find that I am green lantern.
I am so happy.
Here is the result. May you can find out who you
are:
Your results:
You are Green Lantern
|
Hot-headed. You have strong will power and a good imagination.  |
Click here to take the "Which Superhero am I?" quiz...
See ya tomorrow.
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Classic 5 Direct Marketing Mistakes - Part 1:
Here are the Top 5 Classic Direct marketing mistakes
committed by marketers according to Jay Conrad
Levinson, the father of Guerilla Marketing:
Here they are:
1. Know Thy Market: If you don't know who
your target market is, you are in for a shock.
Your efforts will bomb and everything would
be in vain.
2. Know Thy List: Have a clear idea on the
psychographics and demographics of the
market and their buying patterns and behaviours.
If they have no desire for your product, you know
where you end up, right?
3.Know Thy Objectives: Decide on the offer. What your
prospects has to do to get the stuff from you. Your
bonuses. Without all these, you are at best an
archer shooting with eyes closed shut.
I'll come to you with part 2 tomorrow.
Think about it.
Do something about it.
Of course, you can always ask me to create
your sales letters and opt-in pages the right way.
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh.
signing off for the day.
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
The 3 Essential Components Of Marketing
How are you guys doing?
This is my 3rd podcast of this month.
As I am slowly drowning in my copy projects,
I am finding it little bit difficult to be
regular.
But I promise to do atleast 3 podcasts a week
for you.
Let me dive right into todays issue.
By the end of the podcast you can identify
what you are doing wrong with your marketing
materials.
1. Weak Headline: Weak and wimpy headlines
are a sure recipe to get your stuff thrown
into the garbage.
Add emotions, talk to their problems and
hit it where it hurts most to get the
prospects read the rest.
2. Wimpy Copy: If all you talk about you
in your letter, do you think your prospects
gonna care ?
Think about it. They are already drooling
with so many problems and things to handle,
they simply don't have the time to read
about your achievements and the awards you
won.
3. Wobbling Offer: If you are lucky to get
your materials read, thank goodness, if you
have an wobbling offer which is not clear what
you bring to the table and what needs to be
done next, let me put it mildly.
You are DOOMED.
Thinks about it.
Do something about it.
Of course, you can always ask me to create
your sales letters and opt-in pages.
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh.
signing off for the day.
See ya tomorrow.
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Do This 2 & Watch Your Profits Soar
As the new year has dawned on us, we
business men & women have to think about
growing our profits, right?
After all, that is one of the reasons we are
in business.
Would you be interested in knowing the 2 things
which will have a direct impact on your
bottom line?
I thought so.
Here they are without much ado:
a. Take care of your clients.
They do business with you and give away
the dough in return for your goods and
services.
When you truly care about them, they'll
spend a lot more on you.
b. Be the first go to guy/gal:
Develop the relationship with your clients
so that you become the first go to guy/gal
when they need something you sell.
This is possible with all the upsells,
cross sells you bring to the table.
Think about it.
Do something about it.
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh.
signing off for the day.
See ya tomorrow.
