Copy That Sells Podcast

One Simple Step To Boost Your Business

Edward Santosh — Wed, 07 Feb 2007 04:51:42 GMT

Hi, from today onwards I am going to post only the audio file. So this is going to be a full fledged podcast, Enjoy, Edward Santosh

3 Ingredients Of A Successful Marketing Mindset

Edward Santosh — Sat, 20 Jan 2007 08:51:14 GMT

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: 3 Ingredients Of A Successful Marketing Mindset The podcasts are becoming more and more infrequent. I promised you three a week minimum. Almost half of this week is gone and this is my first podcast for this week. As I am sucked in by more and more work for my mentors and my clients, I find it increasingly difficult to come to you. Anyway, let's see the 3 most important ingredients of a successful marketing mindset. 1. Calculate The Lifetime Value Of Your Client: When you know it exactly, you know how much you can afford to spend on gaining a new customer. Rather than shooting in the dark, you can move forward confidently. 2. What Kind Of Guarantee You Can Give? If you give a 30 day guarantee, see if you can give 60 day one. If you give 60 day, see if you can give a 90 day one. In short give the longest guarantee period that you can give. Of course that goes without saying you sell great products and services. 3. Do you do Word Of Mouth? If you want to use the cheapest mode of advertising, then this is the way to go. Train your clients to refer you, recommend you and carry your flag, you have hit gold. Think about it. Do something about it. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow.

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Classic 5 Direct Marketing Mistakes - Part 2:

Edward Santosh — Sat, 13 Jan 2007 10:55:45 GMT

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Classic 5 Direct Marketing Mistakes - Part 2: Welcome back to the second edition of the classic mistakes, marketers enjoy doing. Enjoy --- yes. Otherwise so many of them won't be doing it right? 4. Know Thy Offer : How many of us jump into writing the sales letter even without deciding on the offer. Is it any wonder your sales copy rambles like a rudderless ship? 5. Know Thy Benefits: How many of us spluttered the price before explaining benefits only to see sales falling thru the cliff? Here are a couple of bonus points for you. I am feeling generous here. ;) Know Thy Right Price: How many of the marketers test different price points to find out that the market is more comfortable paying a higher price than a lower one. How nice... :D Know Thy Test: Most marketers commit this mistake. Big time. They don't test their malings. At the most some will test is the headline. But this is the 5%, the rest don't care. How sad... You can test offers, test the list, test the headline, test the responsive device and a tons more. However if you want to create sales copy the right way, you know where to go right? That's me. Contact me on skype. Or mail me. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow.

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I am a Green Lantern!

Edward Santosh — Wed, 10 Jan 2007 04:35:22 GMT

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: I am a Green Lantern! Today I wanted to share something I enjoyed. I am surprised to find that I am green lantern. I am so happy. ;) Here is the result. May you can find out who you are: Your results:
You are Green Lantern

Green Lantern		75%
Spider-Man		65%
Hulk		60%
Supergirl		60%
Robin		57%
Superman		55%
Wonder Woman		55%
Iron Man		55%
Catwoman		50%
The Flash		45%
Batman		30%

Hot-headed. You have strong
will power and a good imagination.

Click here to take the "Which Superhero am I?" quiz...
See ya tomorrow.

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Classic 5 Direct Marketing Mistakes - Part 1:

Edward Santosh — Tue, 09 Jan 2007 05:08:00 GMT

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Classic 5 Direct Marketing Mistakes - Part 1: Here are the Top 5 Classic Direct marketing mistakes committed by marketers according to Jay Conrad Levinson, the father of Guerilla Marketing: Here they are: 1. Know Thy Market: If you don't know who your target market is, you are in for a shock. Your efforts will bomb and everything would be in vain. 2. Know Thy List: Have a clear idea on the psychographics and demographics of the market and their buying patterns and behaviours. If they have no desire for your product, you know where you end up, right? 3.Know Thy Objectives: Decide on the offer. What your prospects has to do to get the stuff from you. Your bonuses. Without all these, you are at best an archer shooting with eyes closed shut. I'll come to you with part 2 tomorrow. Think about it. Do something about it. Of course, you can always ask me to create your sales letters and opt-in pages the right way. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day.

The 3 Essential Components Of Marketing

Edward Santosh — Mon, 08 Jan 2007 05:02:43 GMT

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: The 3 Essential Components Of Marketing How are you guys doing? This is my 3rd podcast of this month. As I am slowly drowning in my copy projects, I am finding it little bit difficult to be regular. But I promise to do atleast 3 podcasts a week for you. Let me dive right into todays issue. By the end of the podcast you can identify what you are doing wrong with your marketing materials. 1. Weak Headline: Weak and wimpy headlines are a sure recipe to get your stuff thrown into the garbage. Add emotions, talk to their problems and hit it where it hurts most to get the prospects read the rest. 2. Wimpy Copy: If all you talk about you in your letter, do you think your prospects gonna care ? Think about it. They are already drooling with so many problems and things to handle, they simply don't have the time to read about your achievements and the awards you won. 3. Wobbling Offer: If you are lucky to get your materials read, thank goodness, if you have an wobbling offer which is not clear what you bring to the table and what needs to be done next, let me put it mildly. You are DOOMED. Thinks about it. Do something about it. Of course, you can always ask me to create your sales letters and opt-in pages. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow.

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Do This 2 & Watch Your Profits Soar

Edward Santosh — Thu, 04 Jan 2007 05:39:04 GMT

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Do This 2 & Watch Your Profits Soar As the new year has dawned on us, we business men & women have to think about growing our profits, right? After all, that is one of the reasons we are in business. Would you be interested in knowing the 2 things which will have a direct impact on your bottom line? I thought so. ;) Here they are without much ado: a. Take care of your clients. They do business with you and give away the dough in return for your goods and services. When you truly care about them, they'll spend a lot more on you. b. Be the first go to guy/gal: Develop the relationship with your clients so that you become the first go to guy/gal when they need something you sell. This is possible with all the upsells, cross sells you bring to the table. Think about it. Do something about it. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow.

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Happy New Year 2007

Edward Santosh — Mon, 01 Jan 2007 04:23:43 GMT

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5 Steps To Make 2007 More Profitable.

Edward Santosh — Fri, 29 Dec 2006 03:43:19 GMT

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: 5 Steps To Make 2007 More Profitable. a. Redefine: The new year is a good time to look into new markets you can enter. If you are selling too narrow a niche, look for ways how you can move up a notch or if you are selling to a too broad an audience, find out if you can go down a notch and be the dominant player in the market. b. Change The Process: Are you just functioning as an order taker? Expecting your customer to know everything about you? Is your sales process a consultative one? c. Explain - Educate: Do you educate your clients sufficiently to help them get the results they are looking for from you? If yes, how do you do that? If not, why not? d. Differentiate: In what ways are you different from your competition? Price? Terms? Product? Delivery? Service? e. Remove The Risk: Do you completely remove the risks on doing business with you? If not, why not? If yes, think of ways how you can improve that so that, doing business with you becomes a snap for your clients. Of course, to write your sales copy, you contact me. Ok that's a shameless plug. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow.

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Top 7 Things I Learned In 2006 - Part 2

Edward Santosh — Wed, 27 Dec 2006 03:54:21 GMT

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Top 7 Things I Learned In 2006 - Part 2 If you want to look at the first part here's where you go: Part 1 4. Choose a mentor and stick with him. For example my copywriting mentors are Kelvin Parker & Dr. Harlan Kilstein I am trying to learn and implement as much as I learn from them. In marketing my mentors are Jay Abraham & Bob Bly Do I have to say I am incredibly blessed because of them? 5. Choose a system to assist you in achieving all that you can be. I chose Mark Joyner as my system coach. Did I say he's teaching it for free? 6. Create and instill habits which will put you in good stead. This year I decided enough is enough and I took charge of my life and decided that its habits that gives me the change I need in my life. I have installed several good habits which is literally transforming my life. 7. Connect with the higher power. I don't know your belief systems and I am not trying to change it. My business here is to help you make the most out of your business and thereby developing myself as a marketing consultant & copywriter. However, it's the belief in my Lord & Saviour Jesus which has helped me in connecting me with the purpose for which I am here. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow.

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Happy Christmas

Edward Santosh — Mon, 25 Dec 2006 16:17:47 GMT

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Top 7 Things I Learned In 2006 - Part 1

Edward Santosh — Sun, 24 Dec 2006 03:05:03 GMT

As we wind up an year, it's time for us to do a check up on the things on our plate. I wanted to share the top 7 things I picked up this year. As I look back 2006 is a year with mixed blessings. Here are the things I learned this year: a. If I have to make it, I have to take responsibility for everything that's happening or happened. I can not blame anyone or anything for what's in my life. I own 100% responsibility. b. Growth does not happen in a day. It happens daily. - Pat MesitiI. If I want to grow as a Copywriter & marketing consultant, I have to do certain things daily. Like creating this blog /podcast, everyday. c. Be the Time Steward, you can be proud of. Time just flies and there's no way I can live the year 2006 ever again. Being responsible for every minute, I live life to the full. By recording this in my blog/podcast, I am reinforcing these beliefs. I'll explain next four in the coming podcasts. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow. Tags & Social Bookmarking Links
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How To Make Her Die For You?

Edward Santosh — Sat, 23 Dec 2006 04:37:20 GMT

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: How To Make Her Die For You? You spotted her. You made the move. You took her to the dinner. You went the proper pacing. You wined and dined. She is now your client. Do you want her to die for you? Would you like to make her so loyal that she'll die for you? As we move to a new year would you like to be in a better position to mine lots of gold? Here are the 5 questions to make her die for you. 1. Do you have an USP? The unique selling proposition that makes you different from all the suitors? Have you made it part of every literature you have? Visiting Cards, bill boards, flyers etc. 2. Do you work with non competing businesses so that you make her life easy for her? Do you recommend other businesses so that she feels relieved rather than hassled? 3. Do you build a community she can be part of? Can she participate and contribute to that community? 4. Do you completely and totally remove all the risk on her buying decisions? 5. Do you reward her for buying from you? A free upgrade, a bottle of champagne or a hefty discount on her next purchase. Hey think about it. Do something about it. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow.
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3 Steps To Jack Up Your Marketing

Edward Santosh — Fri, 22 Dec 2006 03:50:39 GMT

3 Steps To Jack Up Your Marketing This is Christmas season. You are busy with your shopping or if you are on the other side, busy handling your customers, right? Today I am coming with another short podcast on how to jack up your marketing in just 3 simple steps. Interested? I thought so. Step 1: Do you give incentives for your clients to buy from you? Do you give them reasons to buy from you? Step 2: Do you continously monitor your sales so that you know how each of your process is performing at any time of the day? Do you have any idea how your Yellow pages is performing for instance? How about flyers? Step 3: Do you reinforce the buying behaviours of your client? By surprising them with an offer they can't refuse. With providing so much value that they can't even dream doing business with others. Think about it. Of course ask me to create your sales copy because I write copy that sells. Oh ok, that's a plug. Hey think about it. Do something about it. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow.
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Have You Forgotten This One Thing?

Edward Santosh — Thu, 21 Dec 2006 06:19:57 GMT

Hey it's been a while since I did a podcast. Ok. I hear you telling it's just 3 days. Yes. It's only 3 days and I miss you all. Todays podcast may be the smallest I ever did. Okay what is the one thing you are doing wrong? It's very simple and so you miss it big time. We the business owners are always running after the new acconts and conveniently forget our clients who already bought from us. Do you follow up with your clients? In this Christmas season, have you sent a greeting card with your signature on it? It may be the personal touch you add to your communication to your clients. Hey think about it. Do something about it. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow.
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4 Step Formula To Become A Sales Machine

Edward Santosh — Tue, 19 Dec 2006 01:43:10 GMT

If you think you are in widget business selling widgets to your prospects and customers, you are badly mistaken my friend. You are in the selling business happen to be selling the widgets. Now how to become a selling machine...? You already have started the process. How? By becoming a subscriber to this blog and the podcast, you are already a student of marketing. The second step will be to learn from the masters. Jay Abraham, Jay Conrad Levinson, Dan Kennedy, Brian Tracy are some of the greats I am learning from. The third step would be to take action. Some spend all their lives learning and forgetting to do. It is action which takes you to the goals. The fourth step would be to test. Test everything and use what performs best. The fifth step would be to send me a testimonial. Will you do this? Think about it. Do something about it. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow.
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How To Get Loads of New Prospects To Your Gate

Edward Santosh — Fri, 15 Dec 2006 02:43:15 GMT

So you started your business. You want lots and lots of people to experience your service. You have your marketing in place. But not many are coming in. You are looking at your car parking lot. It looks rather empty. Is it any wonder that you are blaming the stars? There is hope. Let me show you a simple one step plan which will make people gatecrash into you. Interested ? I thought so. :) Give them a NO risk proposition at a very small price. Say you run a hair dresser. If you charge $25 for a normal hair cut, give the intro special at $9.95 with a satisfaction guarantee. When they are satisfied, you can rope them in for the backend by giving them an offer of 5 haircuts for just $60. Now you have locked in the customer. Add a customer referral program and give incentives in the form of discounts on hair cream, shampoo & stuff. Do you think more and more of satisfied customers will be gatecrashing into you? Send me a testimonial. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow.
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5 More Steps To Tune Up Your Business

Edward Santosh — Thu, 14 Dec 2006 04:32:57 GMT

5 More Steps To Tune Up Your Business a. Do atleast one thing to promote your business everday. b. Develop an USP to define how you stand apart from your customers. c. Make it a happy experience for your clients working with you. Simple gestures can WOW them and make you the preferred vendor for life. d. Create systems and standard operating procedures so that you can outsource it. e. Design and implement a Customer education program where you explain the process to your customer. Think about it. Do something about it. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow.
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3 Ideas To Improve Your Bottomline:

Edward Santosh — Wed, 13 Dec 2006 03:34:07 GMT

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: 3 Ideas To Improve Your Bottomline: a. Leverage: Do you work with other businesses that serve the same clients? Do you cross sell and cross promote them and get a share of the revenue generated? b. Competition: Do you work with your competiton? Do you know why there are Car shopping malls thrive? If they don't buy yours, they'll buy mine. Costs are shared and everybody profits. c. Birthday Cards: Something as simple as sending a birthday card to your clients will increase the bottomline. Why? In this world of indifference and apathy, you stand apart. Think about it. Do something about it. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow.
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The 2 Step Formula To More Sales:

Edward Santosh — Tue, 12 Dec 2006 04:36:01 GMT

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: The 2 Step Formula To More Sales: Would you be interested in a simple 2 step formula that will get you more sales? Therefore more profits? Interested ? I thought so. :) 1. Do you care about your clients? If you care about your clients, you'll spend more time looking for products and services which will truly help them. If you help them make profit, you'll automatically make more profits right? 2. Insist on delivering nothing but the best. As a person responisble for the well being of your client, you have to insist your clients get the whole deal. Me being a copywriter I write sales copy. But I don't see myself doing just that. I want to participate in my client's whole marketing efforts and will suggest areas they can improve. This way not only the client is happy that he or she gets the result they want, but also for the fact that I make a meaningful contribution. Think about it. Do something about it. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow. <Tags & Social Bookmarking Links
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The One Factor That Brings In Profit

Edward Santosh — Mon, 11 Dec 2006 04:26:30 GMT

Now what is the one factor which brings in profits for you? It's the risk reversal. Did you see my tagline? I write copy that sells or your money back. What does it mean? If my copy doesn't sell, I don't want your money. Why? I believe in pay for performance. So what? You can rest assured that you are not throwing something in the hope that it sticks. So what? Because you only pay for the results, you get to pay me out of your profits and not from your pockets. So what? Because you pay from your profits, you are assured that you get some compelling copy that converts like crazy. Which means... You sleep well, knowing my copy bring in the moolah. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow. Tags & Social Bookmarking Links
Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy
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5 Step Tune Up To Make Your Business More Profitable

Edward Santosh — Sun, 10 Dec 2006 02:15:08 GMT

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: 5 Step Tune Up To Make Your Business More Profitable Would you be interested in a 5 step tune up that will make your business more profitable in the year 2007 and more so in the coming years? Interested? I thought so. :) 1. Identify the life time value of each client. Find out your acquisition cost and even if it's a loss on the first sale, you'll still come out on top. 2. Install a Client Communication process, where you communiate with your prospects at every level. It may be Thank you cards, a follow up mail, a client satisfaction survey or a periodical phone call, just to discuss whether your clients are satisfied with your service. 3. Incentivise your clients to give you referrals. Ask for referrals & give them a coupon regardless. Give them a higher value coupon if they recommend you. 4. Always look for up sell opportunities in every interaction with your clients. Train your staff to identify them and recommend it to them. 5. Test your every campaign and always be methodical in recording the results and use the winner. Do I have to tell you that I create your winning campaigns? Shoot me an email and get my help in making your business become lot more profitable in the year 2007. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow. Tags & Social Bookmarking Links
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3 Simple Things To Bump Your Business Upward

Edward Santosh — Sat, 09 Dec 2006 03:23:20 GMT

Would you like to make lot more money than than you ever made in the coming 2007? Would you like to make it more fun? Would you like to make it more fulfilling to you as a business person? Interested? I thought so. Let's dive right in: a. Increase prices across the board. You can increase it anywhere from 5% to 50% depending on the acceptance level of the market. b. Inform your customers why you priced it at that way and tell them how it's going to help your clients save time, money and energy. c. Install an SOP. SOP means Standard Operating Procedure. Implement it in every area of your business. Of course, send me your testimonials. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow. Tags & Social Bookmarking Links
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5 Step Overhaul Of Your Business

Edward Santosh — Fri, 08 Dec 2006 03:29:55 GMT

As we end another year and enter in to a new year, it's time to do this 5 point check on your business. Are you ready? a. Check the number of revenue streams. If it is just one or two, see how you can increase the number. b. Bring the dead back to life. Contact your old customers and see how you can make them buy from you more. c. Do an audit on your customer acquisition strategy. Even if it means a small loss on the front end, if you have strong back end, you will make it big time. d. Do you test your advertisements? Whether it's a flyer, brochure, inserts or your sales letter, test it and you can increase your profits by a large number. e. Do a mindset audit? Do you really enjoy what you do? Do you make a positive difference to the society you live? Do you enjoy your friends family & your children? If not, do an mindset audit and do what needs to be done. Think about it. Do something about it. If you need help shoot me an email with the subject line: PODCAST LISTENER. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow. Tags & Social Bookmarking Links
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4 Things You must Do To Succeed:

Edward Santosh — Thu, 07 Dec 2006 04:08:18 GMT

First an apology to my blog readers and my podcast listeners. I made a promise to myself that I will podcast atleast 6 days a week and I missed yesterday. I am working on a project with my mentor and i had to complete certain things which I was falling behind. Now that I am almost complete, I thought I do today's podcast without wasting any more time. Would you be interested in doing the four things you need to succeed? Here they are: a. Do you have an arresting story which captivates your prospects and clients? b. Do you educate them the right way so that they not only remain your clients but also your unpaid evangelists in the market place? c. Do you justify your sales message with logic? d. Do you have convincing call to action in every area of your customer interaction? Think about it. Do something about it. If you need help shoot me an email with the subject line: PODCAST LISTENER. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow.
Tags & Social Bookmarking Links
Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy
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